I often hear of early childhood practitioners warning against children watching TV, but I never really got down to finding out about the microscopic details of how it affects them and radically change the way they think, feel and act. After watching this documentary , I realised the seriousness of it. I want to protect my children from consumerism that is rapidly engulfing them. I cannot put a stop to what is happening in the world around them. I can only protect my children from it. And it begins with me.